Digital marketing, or online marketing, involves promoting brands to engage with potential consumers over the Internet and other digital communication channels. This includes text and multimedia messaging as a marketing channel, as well as web-based, social media, and email advertising.
how many types of digital marketing
8 types of digital marketing
1. content marketing
2. Email marketing
3. social media marketing
4. Affiliate marketing
5. pay per click (PPC)
6. search engine optimization (SEO)
7. mobile marketing
8. influencer marketing
Explain;
1. content marketing
Content marketing involves creating and disseminating pertinent, helpful material—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to existing and prospective clients.
2. Email marketing
Businesses can use email marketing as a great tool to increase sales and forge closer bonds with their clients. With an average return of $36 for every $1 invested, it is the most lucrative and economical direct marketing strategy
3. social media marketing
Social media marketing (SMM) is the practice of using social media platforms to promote a brand, product, or service. It’s a key component of many small business marketing strategies.
4. Affiliate marketing
Affiliate marketing is a revenue-sharing strategy where a third party promotes a business’s products or services in exchange for a commission. Affiliates can be bloggers, influencers, or YouTubers.
5. pay per click (PPC)
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time a user clicks on their ad:
PPC is a way to drive traffic to websites and can be a cost-effective way to increase profits. It’s often associated with search engines like Google and Bing, but PPC ads can also appear on social media and other websites.
6. search engine optimization (SEO)
Is Search Engine Optimization SEO?
SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.
7. mobile marketing
Mobile marketing is a type of online marketing that promotes products or services to mobile device users through various channels:
8. influencer marketing
Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services.